This is a great read on the uses and limitations of AI for content creation.
CHAT-GPT requires human supervision because it is a glorified search engine that takes content from others (often without their permission) and regurgitates it for you – essentially high-powered plagiarism. It is known to make things up from time to time and any content it produces should be thoroughly fact-checked. And finally, it cannot provide the EEAT Google is looking for when ranking content.
Bottom line: AI is a good helper, especially if you need a little assist getting started on a topic, but you should not be posting content directly from CHAT-GPT to your website or social media without applying the human touch first.
Plato Wynne Consulting
Chief Problem Solver
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